How To Explain An Idea

How To Explain An Idea »

This article has a companion: Have An Idea: Here’s How To Start. It also has an original from 2011 — How To Explain An Idea: A Mega Post. Since I originally wrote this in 2011, the robots came. Some of them are starting to have ideas.

Describing Personas

Describing Personas »

People seem to fall into a hole when writing personas, even when they’re doing it based on research: they use demographics to divide between segments and to represent thinking styles. This is a problem. So, to start, here’s a little quiz.