Historically, new models of computing have tended to emerge every 10-15 years: mainframes in the 60s, PCs in the late 70s, the internet in the early 90s, and smartphones in the late 2000s. Each computing model enabled new classes of applications that built on the unique strengths of the platform.
Over the years, we’ve dug into some complex topics, from technical infrastructure to growth equations. We’ve even covered complexity itself. But there’s one concept that’s familiar yet remains a challenge to parse and make tactical: trust.
“what we are seeing here is the creation of a new internet, built upon protocols that allow for decentralized networks to form and tokens that allow people and companies to be compensated for that formation. And that cryptoassets are the fuel that power and compensate for that formation. And that purchasing these cryptoassets is very much a form of investing. And that this investing is the first time that anyone in the world, independent of wealth and domicile, can participate in venture capital style investing in the next big wave of technology.”
“Crypto-assets produce decentralized infrastructure.”
When thinking about products or features, designers should understand the business objectives and be able to answer the following questions first: What problem are we solving? Who has this problem? What do we want to achieve? Answering these questions helps designers understand the user experience o
The same goes for Amazon’s growing list of private label brands, which use the company’s unparalleled data to build demand-based brands that are nearly guaranteed to sell. Amazon only creates supply when there is demand, not the other way around.
Abstract: I believe the growing obsession with immediacy represents the biggest danger to the future of brands. Short-term pressures impact every aspect of business in the 21st century, but marketing – as a readily dispensable expenditure – invariably suffers most.
It’s easy to see how Amazon.com Inc. AMZN 1.11% threatens the world’s retailers.